AT&T Digital Life - Living in Place Pitch

I led a pitch to the AT&T Digital Life team to extend their home automation and home security product to support “ageing in place” and the desire for people to live independently and safely as they age.

Insights

Using human insights and marketplace knowledge to drive the product's positioning.

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Experience Principles

Insights that Frame the Experience

Based on research and analysis of competitive offerings and emerging technologies, I created a Vision and Experience Principles to serve as guardrails for the product.

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vision
Experience Vision

Visualizing the Product Experience

Developed experience stories to help the company visualize the ways in which the product could come to life to serve people.

Sample Screens